Medical network - on February 8, 2017 medical electrical business policy, the state council released "trading services for Internet pharmacy enterprise approval notice, to cancel the B, C certificate approval. It reduces the barriers to entry of Internet pharmacies, or there will be more enterprises to enter the market, will be conducive to the industry. However, the move in the short term, the direct impact on the market is limited.
Medical electrical business licence incarnations
On the eve of the lunar New Year, the state council released the third batch of cancel the specified local decision to implement the administrative licensing items, the cancellation of a total of 39 administrative licensing items, including 28 item is "Internet pharmaceutical trading service enterprise (except for the third party platform) approval". Popular point said, medicine, electricity B certificate, C certificate since without approval, but still for examination and approval of A card. The decision, overwhelmingly, medicine, electricity industry. But to understand the real impact of the policy on industry, needs to understand the cause and effect of medical electrical contractor.
Published in 2004 of the state council is really necessary to retain the decision of the administrative examination and approval items setting administrative licensing ", the administrative examination and approval process for all kinds of lifting, streamline, retained the 500 item of administrative license, one of article 354 is "the Internet for examination and approval of pharmaceutical trading service enterprise". According to this rule, in September 2005, "the Internet drug approval trading services interim provisions". The interim provisions on different medical electrical business has carried on the classification, and puts forward specific approval requirements, regulations, although not mentioned in the A and B, C, but back to the enterprise qualification approval of receipt number will apply according to the specific business types in the mark A or B or C.
For ordinary consumers, for example, offer online drug sales business 1 medicine network number is: guangdong C20150007, so it will have A and B, C. A card issued to such as Tmall medicine hall, Beijing university pharmacy platform for enterprises, for the pharmaceutical producing enterprises, pharmaceutical trading enterprises and medical institutions to provide the Internet trading service of pharmaceuticals, B card usually issued to provide B2B electric business enterprise, the enterprise to trade in their own websites and other enterprises; C issuing CARDS to individual consumers to provide Internet pharmaceutical trading enterprises, such as medicine, 1 love, seven nu-lax, and other enterprises.
Prior approval system is the purpose of in order to standardize the market, to eliminate or reduce the risk in the actual operation, but in practice the examination and approval system for electrical business operational risk control of medical help is limited, instead of wasting the limited resources of enterprises, increase the burden of government human resources, the government makes it difficult to really put into the strategic areas. By last September, awarded A certificate and A card, certificate, 161 B and C 539. C certificate, for example, the examination and approval conditions must be offline chain retail pharmacies, is one of only a pure Internet background makes many medical electricity companies to spend a lot of resources, time and effort to buy pharmacy, and the purpose is just to get licences.
Aware of the lack of prior approval system, beginning in 2015, the state council and began a new round of new, decentralization, the core of this round of decentralization is put, pipe, "", change the way of management, engage in examination and approval before to make regulation. In October 2015, cancelled the first batch of 62 items of administrative examination and approval of the state council; In February 2016 was cancelled 152 items of administrative examination and approval; This is further to cancel the 39 for examination and approval. Many of them related to health, such as the cancellation of the first batch of "Internet medical and health information service review" "credentials" designated retail drug store of insurance of primary medical treatment, etc.
Bad is good
The author has in the pulse medical electrical business billions of tuyere (click on the title to read) : terms of policy, policy in 2017 is "bad out of the title". The examination and approval to cancel confirms the author's judgment, is a boost for the industry. With medical electrical contractor of the most influential C certificate, for example, cancel the C certificate approval, in the long run, lower the barriers to entry, there will be more enterprises to enter the market, these companies will have more abundant background, more resources, thinking, into power, on the one hand, the risk of innovation model will continue to improve, on the other hand can also promote further government policy.
From a consumer perspective, the examination and approval after let go of the gate of monomer pharmacies will also be eligible to participate in the Internet medical electricity improved user convenience, will generate monomer pharmacies provide the development of the electric business platform service forms. So, the examination and approval to cancel for medical electrical contractor is the start of 2017.
But in perspective, especially in the short term, to cancel the B and C for examination and approval of the limited impact of the market, can analysis from the following angles:
The administrative licensing decision policy, not according to medical electricity industry specialized use of incentives, more is the central government from the perspective of and decentralization, not necessary to simplify the process, reduce the barriers to entry, but did not release the new consumer demand. "Let go of the prescription drug sales" with similar such policies can be injected directly into the new demand, limited short-term impact on overall market;
Cancel the approval doesn't mean that anyone can sell online. The post also mentioned, the food and drug supervision and administration departments to strengthen the "drug-production enterprise license" "pharmaceutical wholesale enterprise license" "pharmaceutical retail enterprise license", pharmaceutical trading service enterprise strictly controlled on the Internet. There is, by implication, must be the examination and approval of the enterprise is no longer need to apply for the C card, but have "pharmaceutical retail enterprise license" is a must;
The Internet has been a heavy investment industry, cancel the examination and approval and for the original enterprises who have the financial strength and operating resources value is not large, if not cancel the approval they also have the ability to pass examination and approval. For money and resources is not so lucrative businesses, even into the market, its strength is not enough to support its seats in the fierce competition of the medical electric dealer market. And Internet market head effect is obvious, even to the market for the first public comments on and merge to be able to profit, for small businesses to enter the market because of the open access, enter the number of companies are more easy to have a material impact on the market;
Medical electrical dealer market competition pattern has been forming, Tmall, jingdong both entered the proprietary or B2C market is the market leader; 1 medicine nets, kang love, seven nu-lax and health from billionaire club players continue to market expansion; Open and available network such as vertical segment players continue to dig ZhuanBing, proprietary category, operation... After examination and approval of new enterprises difficult to quickly find advantageous positioning in the market.
Conclusion the < < <
For examination and approval of the state council issued a special mention cancel after the food and drug supervision and administration department "online information release system should be established and convenient public inquiries, the public security administration, at the same time establish medicine online monitoring mechanism, strengthen supervision and inspection, in accordance with law, investigate and punish the illegal behavior", supervision and get prior approval for things, believe that this is the real gripper guarantee industry healthy and orderly development. |
