The history of the medical website on June 20, the quality of the genes, the quality of modern technology, the scarcity of raw materials under the upgrade of consumption... In the face of the seemingly insane price surge, the Chinese medicine is a "thing" that belongs to itself.
There is a price increase for the famous Chinese medicine. Recently, zhangzhou seed Huang pharmaceutical announcements "price", the state secrecy varieties of seed Huang market retail price will be raised to 530 yuan/RMB 500 / grain, supply price increases (pharmaceutical factory sales price) will be conducted.
From the glue to yunnan baiyao to yunnan baiyao, the price of Chinese medicine has become the norm in the industry, and it has never stopped. It has also drawn criticism from experts and consumers: traditional Chinese medicine, which seems to be moving away from the original purpose of diagnosis and rescue, is a costly luxury that is on the shelf.
Is that really the case? The science and technology daily reporter recently interviewed a few Chinese traditional Chinese medicine companies and industry experts. They say that the rising prices of famous Chinese medicines are the inevitable trend of the development of enterprises and industries, which are in line with the trend of consumption promotion.
The messenger of the sea is little known
The Chinese traditional Chinese medicine has a high profile in the south and southeast Asia.
According to the data, the origin of the film, which dates back to the reign of emperor jiajing of the Ming dynasty, is one of the three treasures of fujian province. As a protection of Chinese traditional Chinese medicine, it has the function of detoxifying, cooling and relieving the pain. It like yunnan baiyao, is China's only two countries most confidential secret recipe, Chinese traditional medicine has its own unique intellectual property, its production techniques have been included in the "national nonmaterial cultural heritage list".
"More than 500 years ago, wang Huang followed fujian ancients' next nanyang 'migration, the profound traditional Chinese medicine and the advanced, spread to the far reaches of southeast Asia and beyond." 'it was a very hot and wild region, full of hardships and dangers,' said liu jianshun, chairman of the group's China business. It is suitable for dealing with the tropical climate. As a result, the first people to go to the south ocean, often in the luggage, there is a little boy.
To this day, it still exports more than 30 countries and regions, and has been the no.1 exporter of foreign trade in China for more than 20 years.
Embarrassingly, however, the brand's popularity in the current market is clearly not matched by its own spectacular history. Brand awareness of traditional Chinese medicines in multiple agencies released rankings, slice seed Huang are in yunnan baiyao, tongrentang, the company and yongjiaxian sanjing, river, 999 after the old and new peers.
"As a traditional Chinese medicine, there is only a small number of people in China, especially in the north, who will certainly raise the price and be skeptical." "Said Yin jie, a brand scholar who is the director of the expert committee on China's rejuvenation program.
He says the idea that "wine is not afraid of roadways" is outdated in the Internet age. , promote the brand and product awareness in brand management is the old Chinese medicine make up the deficiency of the need to also need attaches great importance to and strengthen the whole traditional Chinese medicine industry in the future.
Consumer demand has surged
Demand is big and price rises are the most basic business rule. Behind the rise in traditional Chinese medicine is the result of a surge in demand, which is the result of rising consumption.
Nourishing generic versions, for example, industry leading enterprises company 17 consecutive increases in nearly 10 years, the product retail price from 100 yuan/kg rose to 4000 yuan/kg, 10 years prices have increased more than 40 times. In the
The industry information network of "the 2015-2020 China gelatin market analysis and investment prospects the research report pointed out that as XiangShouXing consumer goods, the future tightening gelatin product price will be as the raw materials and increase consumers continue to rise.
"There has been a change in the consumer mentality and behavior of the Chinese people, starting from price to quality, from product to brand." Yin Jie said that the increase of economic income, make people willing to spend more money for health, good from cheap to buy cheap goods, a penny a points goods, everyone's consumption concept has changed dramatically.
In addition, after material life is promoted, people use consumer brands to reveal their personality. The history and origin of the brand is one of the important factors for people to measure and buy. It is the first choice for the Chinese people to carry the traditional Chinese traditional culture and quality.
Liu Jianshun believes that modern history of China by the western industrial civilization the dominant reality, lead to the traditional culture of traditional Chinese medicine (TCM) and the representative in contemporary cognitive of consumers, become the symbol of the backward, poor low-end, quality and cheap, will naturally have puzzled and resistance on the prices. In fact, the Chinese traditional Chinese medicine, such as the Chinese medicine, such as the Chinese medicine, the imperial palace, the imperial palace, the imperial palace, the Chinese medicine, the imperial family, the Chinese medicine, the imperial family, the imperial court, the high quality, the high quality, the high price.
The Yin Jie also said that traditional Chinese medicine "to the value" are concern, an important reason is that the spread of fake and shoddy, Chinese caterpillar fungus, caulis dendrobii, such as bidding up the hype, let the whole image of the traditional Chinese medicine in the consumers' mind is not high, brand, category of awareness is low, cause people to temporarily difficult to adapt to the "high price of strangers".
Core materials are increasingly scarce
The scarcity of raw materials is one of the important reasons for the increase in the prices of companies such as chip and donga.
Prior to this, Chinese gelatin enterprises, including donga rubber, imported the news of donkey donkey from Africa, which attracted the attention of both domestic and international media and the public. Behind it is the raw material of glue -- donkey skin supplies nervous.
According to statistics, at present domestic and international market demand has been as high as 5000 tons of donkey-hide gelatin, the demand of the actual donkey skin is 4 million pieces, by that standard, the donkey breeding stock in China to 11 million to achieve a balance between supply and demand of the market. However, China's donkey breeding stock continues to decline, in the past 20 years has dropped from 11 million of the 11 million s to the present 5 million head, but also in the present continue to slide, cause serious lack of supply market.
According to the data, the film is made from musk, cow, snake, snake, etc. Of the four ingredients, the natural musk is especially valuable because of the protected species of musk from the national level.
In 2003, musk was included in a class of wild animal protection and the use of musk was approved and distributed by the state. It is one of seven medicines that are allowed to use natural musk, and is applied to the state to obtain the natural musk that is used every year. But since 2015 the country has stopped supply.
At the moment, many of the ingredients for musk are being used as an alternative to artificial products. But according to liu, the company still insists on using natural musk because of its effect on product efficacy and brand reputation.
"Musk deer breeding, difficulty is big. The species to the environment, temperature, is very tall to the requirement of food and so on, only where the higher elevation, the climate is suitable for farming, costs a lot." Huang jinming, deputy managing director of the group, explained to the science and technology daily that the reason for the rapid expansion of the musk deer breeding is difficult.
"High speed up capacity demand and scale between 1500 farming is a huge gap of raw materials, so son repeatedly Huang prices reason also is easy to understand." Yin Jie said.
Technological innovation brings a product premium
Chinese medicine companies polled said a, remove scarce raw materials, Chinese traditional medicine prices cause for suspicion, also includes the modernization of traditional Chinese medicine product, low degree of science and technology, quality not old prejudices.
"Refers to traditional Chinese medicine (TCM), the image emerged for the first time a lot of people, often or herbs paper, hand rub feet run. This leads to a traditional Chinese medicine (TCM) is generally difficult to get premium products." Yin Jie said.
According to liu jianshun, the mainstream Chinese traditional Chinese medicine enterprises, including the film chai, have been modernized in r&d, production, packaging, logistics and services. Companies are investing heavily in research and quality. In recent years, the company has invested 25 million yuan in technical reform to modernize and upgrade the production line to meet the growing demand.
The most common objection to traditional Chinese medicine is the lack of quantitative standards and technology. But with the increase in research input, advanced technology is gradually improving and optimizing the traditional efficacy of traditional Chinese medicine.
According to introducing, in 2008, the company in the world take the lead to achieve the success from gelatin extracted DNA and DNA identification, obtain four Chinese invention patent, and in 2009 published in the journal of international academic research; In 2010, donga rubber teamed up with east China university of science and technology to measure the sequence of donkey-i collagen proteins in the world for the first time. In 2012, dongarajan and the China food and drug testing institute collaborated to develop the "characteristic peptide detection method", which was included in the national pharmacopoeia in 2015.
Seed Huang also selection and research institutions, jointly conducting clinical research, Chinese medicine pharmacology and molecular mechanism research, new drug research and development, and clinical trials diagnosis and treatment of the new technology research and development and collaborative research.
At present, the group has established "a platform for innovation and development of traditional Chinese medicine in Hong Kong Baptist university" with the university of Hong Kong Baptist university. Together with the Chinese pharmaceutical university, "the joint laboratory of Chinese pharmaceutical university"; Beijing forestry university is jointly set up by Beijing forestry university.
"To paraphrase the lines in the film and television play: traditional Chinese medicine, but is take the things back to belong to oneself. But must keep in mind at the same time, raw material quality, first-class technology, advanced technology products, is the only way to win consumers." "Yin said. |
